Ermenegildo Zegna Mohair Awards 2015

Ermengildo Zegna Mohair Trophy 2015

1 December 2015

Exciting new spin on the prestigious Ermenegildo Zegna Mohair Trophy Awards

The Ermenegildo Zegna Mohair Trophy, first launched in 1970, is an annual competition that selects and awards the best bale Summer Kid Mohair. South Africa is the only producer country of mohair to be sponsored by Ermenegildo Zegna, as South African mohair is recognized for its superior quality.

This year celebrates the 45th year of this prestigious competition for South African mohair producers.

The 2015 competition was launched by means of a special auction where all the entries into the Ermenegildo Zegna Mohair Trophy competition was withdrawn and withheld from the regular Cape Mohair auction at the end of the summer season and were sold at the new Ermenegildo Zegna Mohair Trophy auction. History was made at this first-of-a-kind auction with an offering of this quality on a dedicated catalogue. The Mohair bales was sold anonomously and the identity of the bales was only announced upon conclusion of the auction.

Mohair South Africa hosted a gala event in Graaff-Reinet on 25 November 2015. The event took an unexpected twist to the traditional awards ceremony when Deon Saayman, Managing Director of Mohair South Africa only announced the top seven finalists according to their placement while the winner of the Ermenegildo Zegna Mohair Trophy will only be made public at a final prizegiving event in Sandton Johannesburg in February 2016.

The top three 2015 Ermengildo Zegna Mohair Trophy finalists are A.R. Hobson from Steylerville, F.E. Colborne & Sons from Willowmore & P.H. Viljoen from Kleinpoort.

The winner of the competition will be awarded with a large silver plate, a personalized certificate and a free trip to Italy valid for 2 people. Classified 2nd and 3rd positions will receive a silver plate and a personalized certificate. In addition to these prizes Zegna will buy back the first three bales with places 1 to 3 in the competition, and an additional Bonus prize will be awarded for them by Zegna: 50% of the amount paid for the bales on the auction will be directly paid by Ermenegildo Zegna to the winning mohair producers.

This prestigious event will see the top South African Mohair producers receiving recognition for their fine summer kid Mohair which will coincide with the official launch of the first Ermengildo Zegna retail store in Africa based in the Diamond Walk in Sandton City. The Ermenegildo Zegna Group, a leading luxury menswear brand and one of the most renowned businesses in Italy is one of the world’s largest users of the finest quality South African kid mohair.

South Africans will now have the opportunity to acquire Italian menswear collections icluding the much sought after top quality Mohair menswear. 

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